On a mission to help you…
Unleash the power of trade marketing
Marketing to your consumers only gets you so far. Northerly helps you connect your consumers, shoppers and customers (not just the people who use it, but also the people who choose it and the people who sell it) – and then apply this insight to execution where it matters most – at the point of purchase.
We’ll help you step back from the day-to-day to build stronger strategies, sharper plans and the capability to deliver them.
What we do
Category
We help teams build a shared view of what category growth really means — and why it matters. Then we turn that into clear, future-focused category strategies that drive growth and make a difference where it counts: at the point of purchase.
Shopper
We get under the skin of how shoppers think — what they notice, what influences them, and what nudges them to buy. Then we help you turn that insight into practical shopper plans and POS frameworks that boost your brand’s visibility and impact along the path to purchase.
Channel
We pinpoint the channels that matter most — and map what really needs to happen in each. Then we help turn that into focused, practical plans so teams can prioritise the actions that drive the biggest difference.
Customer
We bring teams together to create joined-up, customer-first brand & category plans that drive growth. By building collaborative customer relationships — and executing with clarity and impact — we help you turn strategy into results.
Who we are
Northerly was founded in 2023 by Natalie Little and Jonathan Simpson, two trade marketing experts who together have 40 years+ of customer marketing experience working with some of the world’s biggest brands. Since 2017 we’ve worked together to help teams unlock the potential of trade marketing through consulting, training, and collaboration.
But Northerly is more than just us. It’s a direction, a way of thinking – a belief in the power of trade marketing to connect brand, customer and shopper in ways that drive real growth. That belief shapes every project we take on, whether we’re building a shopper training programme, sharpening a category strategy, or helping an organisation prioritise its channels for better execution.
How we work
Strategic by nature
We bring a clear, commercial lens to every project, connecting trade marketing to brand, category and business goals. Whether it’s shaping strategy or building capability, our work isn’t just theoretical, it’s set up to deliver impact where it matters.
Champions of trade marketing
Trade marketing is our core focus, not a side offering. We’ve built our careers in the function and worked across companies, categories and countries – bringing deep expertise, proven experience, and a genuine passion for helping it realise its full potential.
Partners in progress
We don’t arrive with a playbook. We work with you, in your world, to create solutions that are practical, engaging and ready to use. Every project is a collaboration, blending our expertise with your context to deliver outcomes that last long after the workshop or project is done.
“The team at Northerly have been brilliant to work with. Their passion for Category and Shopper strategy is evident from the first moment you meet them. Moreover, their depth of insight, broad experience and ability to learn your business at pace is what sets them apart. We are now using their outputs to power our Business, Innovation and Brand Strategies, as well as it being a simple and meaningful tool to convey the future market & opportunities to customers.”
Managing Director
Who we’ve worked with
Work with us
Whether you’re a business or organisation who wants to experience the impact of trade marketing, or a trade marketing master who wants to work with us.
Get in touch today.
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