Category
How do I request approval for home modifications?
Submit an architectural review request form through the member portal or contact the HOA office directly.
How often should I maintain my lawn?
Lawns should be mowed weekly during growing season and maintained year-round according to seasonal guidelines.
What are the quiet hours in our community?
Quiet hours are from 10:00 PM to 7:00 AM on weekdays, and 11:00 PM to 8:00 AM on weekends.
What we do
Category Growth Strategy
We work with you to define a clear, compelling vision for the future of your category, identifying where growth will come from and the actions needed to make it happen. And when we’ve done this, we make sure the strategy doesn’t just exist on a slide, but plays the active role it should across teams and business processes: internally aligning teams around a shared goal, and externally providing a strong foundation for customer relationships.
Category Management
Even the best strategies only matter if they deliver at the shelf. That means getting the basics right – range, space, visibility, and price & promotion. We help teams understand and apply these levers so strategy translates into results where it counts: at the point of purchase.
Category Mindset & Capability
Category growth is about more than tools and processes — it’s a way of thinking. We build confidence and capability across functions, embedding category-first thinking into everyday ways of working so it becomes second nature, not a side project.
Category Storytelling
A strong strategy needs a strong story. We help turn insight and data into clear, persuasive narratives that show why the category matters, where growth will come from, and how your brand can play its role. It’s a story that unites teams, inspires customers, and ultimately grows the category for everyone.
Northerly 