Service – Channel

One of our four core services

Channel

Shoppers don’t just buy products – they buy for occasions, in different places, moments and mindsets. That means the experience they need in each channel is different.

At the same time, the channel landscape is evolving fast. It’s impossible (and unhelpful) to try and do everything everywhere. The opportunity is knowing where to focus, where not to, and how to show up in a way that makes sense for both shoppers and customers.

How we do it

Here’s some of the ways we can help you navigate a changing landscape:

Channel Landscape

Retail never stands still. We help you make sense of a shifting channel mix – spotting where shoppers are going, how their missions are changing, and what it means for your category.

Channel Strategy

A strategy only works if it connects to a plan. We create channel strategies that join the dots between growth drivers and brand priorities, tailored to each channel. The result: clear, practical plans that win with shoppers and customers, and give teams focus.

Channel Planning

A strategy only works if it connects to a plan. We create channel plans that join the dots between growth drivers and brand priorities, tailored to each channel. The result: clear, practical plans that win with shoppers and customers, and give teams focus.

Look of Success

Sometimes you need to show what good looks like. From planograms to shopper journeys to SKU prioritisation – we create clear, visual tools that bring your channel strategy to life, so every team and customer can see what success means in practice.

Store of the Future

The face of retail is changing fast. We help you shape a vision of the future store for your category and identify the steps you can take now to stay ahead and win as the landscape evolves.

“Knowing your brand intimately is one thing, but having the ability to truly understand how it resonates with shoppers, delivers for your customers and clearly personifies your external selling story is critical. Natalie and Jonathan are a rare breed of experts that take you on a journey that is a must for your brand to win in the right places, speaking the right language, to the people that matter.”

Commercial Director