One of our four core services

Customer

Growth doesn’t happen in isolation; it happens with your customers, so they need to be central to business planning. We help you build collaborative, customer-first strategies and plans that connect brand, category and shopper priorities. By aligning what matters most to you with what matters most to them, you create stronger partnerships, sharper execution, and results that are win win win.​

How we do it

Here are some of the ways we can help you build collaborative customer relationships:​

Customer Strategy​

We help you prioritise customers and understand their needs, mapping these against your category and brand strategies to deliver a shared, mutually beneficial strategy that sets the foundation for stronger, more collaborative plans​.

Customer Planning

A strategy needs a roadmap. We work with you to turn strategy into clear customer plans – defining the key objectives across your brands and categories and shaping the building blocks for joint business plans. Tailored, practical, and adaptable across different customers.​

Execution Planning

Plans only deliver when they’re activated. We help you build customer-specific execution plans that identify actions across levers (distribution, visibility, price, promo), bringing together category priorities, shopper needs, customer strategies and brand goals​.

Customer Selling Stories​

To land a plan, you need a story. We help you create tailored, insight-led narratives that bring your strategies to life in ways that engage customers, inspire belief, and secure their support​.

Joint Value Creation​

The strongest partnerships are built on shared wins. We work with you to identify opportunities across the value chain where you and your customers can grow together – from new occasions, to operational efficiencies, to co-created executions that work harder for both businesses​.

“This new approach has truly elevated our commercial conversations, and we feel that we have much more support from our customers than before”

Head of Marketing

Category | Shopper | Channel | Customer

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