Service – Shopper

One of our four core services

Shopper

To reach the consumer, first you need to win the shopper. That means cutting through in busy, cluttered environments where attention is short, choice is overwhelming, and consumer-facing comms simply don’t land. The key is understanding what shoppers notice, what influences them, and what nudges their behaviour in the purchase moment – then building shopper-centric plans that drive visibility, conversion and growth.

How we do it

Here’s how we help bring the shopper’s voice into your business:

Shopper Marketing Fundamentals

We help teams understand why shoppers matter, how to uncover insights, and how to translate those into strategies that work in the real world. That means guiding how your brand shows up across missions, occasions and touchpoints – so shoppers notice and choose you.

Shopper Objectives

Most brands have a clear consumer JTBD. Fewer translate that into what it means for the shopper. We help teams build clear, connected shopper objectives – pinpointing the exact behaviour to shift, and how to inspire it through execution.

Shopper Psychology

Shoppers don’t always act rationally – in fact they rarely do! Using behavioural science, we help you harness the shortcuts, biases and heuristics that shape decisions, simplifying choice, nudging action, and boosting conversion.

Activation Strategy

Even the best ideas fall flat without sharp activation. We design connected activation strategies and ways of working that link brand and category priorities to what really shifts sales, ensuring your brands maximise visibility and influence along the path to purchase.

POS Optimisation

Point of sale is where purchase decisions are made – so it needs to work hard. We help you define what great POS looks like and how to deliver it consistently, so your activations get seen and your brands get sold.

“We’ve only ever worked with brand marketing, but these guys connecting shoppers into the mix blew us away.”

Founder