Meet the founders
We are Natalie Little and Jonathan Simpson, two trade marketing experts who together have 40 years+ of customer marketing experience working with some of the world’s biggest brands. Since 2017 we’ve worked together to help teams unlock the potential of trade marketing through consulting, training, and collaboration.
But Northerly is more than just us. It’s a direction, a way of thinking – a belief in the power of trade marketing to connect brand, customer and shopper in ways that drive real growth. That belief shapes every project we take on, whether we’re building a shopper training programme, sharpening a category strategy, or helping an organisation prioritise its channels for better execution.
How we work
Strategic by nature
We bring a clear, commercial lens to every project, connecting trade marketing to brand, category and business goals. Whether it’s shaping strategy or building capability, our work isn’t just theoretical, it’s set up to deliver impact where it matters.
Champions of trade marketing
Trade marketing is our core focus, not a side offering. We’ve built our careers in the function and worked across companies, categories and countries – bringing deep expertise, proven experience, and a genuine passion for helping it realise its full potential.
Partners in progress
We don’t arrive with a playbook. We work with you, in your world, to create solutions that are practical, engaging and ready to use. Every project is a collaboration, blending our expertise with your context to deliver outcomes that last long after the workshop or project is done.
Meet the team
Jonathan Simpson
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Natalie Little
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Northerly 